Information Fashion was created to fulfill a specific vision: We design apparel that informs and educates the public. Our first campaign is called, 'Cities'. The purpose of this campaign is to showcase cities that the vast majority of the public has never heard of.
Each shirt will display the following: The city, country, currency, population, time zone, and language spoken. Information Fashion utilizes a very unique printing process as well as an extremely high-quality garment.
The name of the city on the front of the garment is a raised three-dimensional print, achieved using a technique called 'high-density printing'. This printing process builds up the print one layer at a time, until the desired thickness is reached. This layering of ink ensures an unusually durable and colorfully vivid print. We use the highest quality and most durable printing process available. The discharge printing technique dyes additional graphics directly into the garment. The result is a lifelong print, with a very soft feel. Information Fashion is a company based completely on the continuous flow of original thought. Our 'cities' campaign is just the beginning. | Information Fashion is really an extension of my learning experience as chosen designer for Fabrica, in Northern Italy. Fabrica is the 1994 brainchild of Oliver Toscani, the photographer who created the 'United Colors of Benetton' campaign. Fabrica is an international creativity center. It's a place where artists, designers and writers can work collaboratively to create design and art for every kind of conceivable client or medium.
Everyday was an intellectual and emotional creative adventure. I was chosen as one of the very few Americans to attend, and in the course of 18 months, I had over 10 different roommates and collaborated with scores of artists and designers. It was beautiful experience with ideas exchanged at every turn and input on projects from people that were from every corner of the globe. The next chapter of my life is being written through this project. |
