As seen in Clear Magazine:

Campaign #1
Hilla, Iraq

Craig and I (Founders, Information Fashion) drove to a mosque in Parker, Colorado, in a beat up Penske rental truck stuffed to the limit with camera and lighting equipment. Our goal: Photograph a Muslim in prayer. Why? Because we had an inkling that Islam in Parker Colorado, could tell a bigger story than Islam in Iraq. Keep in mind, our photo-shoot was unplanned. We just hopped into the truck and didn't know where it all would lead us. Information Fashion believes in spontaneity. After all, finding places you've never heard of before leads to finding people you've never met before too.
We arrived at 7pm, just in time for the evening prayer. We sat in the far back corner of the mosque and watched as they began the process of prayer. We looked at each other and said, 'Did you imagine that this is where our work would take us'ï¿½
We heard only the cadence of the prayer session and the music of the mosque, with dozens of people uniting to create a spiritual experience. It felt intoxicating. There was no talk of death or violence. There was only talk of peace and family. 'Where is the negativity here'ï¿½ Every Muslim in this space was friendly, cordial, and at peace. Jews and Muslims were in the same room communicating with each other. As the service ended, Imam (The Prayer Leader at the Mosque) approached us and introduced our subject for the photo shoot. His name was Mike. He was an American that had converted to Islam. This was unexpected but ultimately, a perfect result. An American-Muslim could be thought of as a political contradiction in today's climate of nationalism, which separates religion from its human values and assigns beliefs to factionalism and political dogma. We photographed Mike in prayer because we wanted to convey a religious message that would act as a universal message in a time of war. The message we walked away with for us and for everyone: 'We pray for peace.'

As seen in Swindle Magazine:

Campaign #2
Volos, Greece

It was a Friday Morning and our Greek Ad Campaign for Swindle Magazine was due. The Google searches for Greek restaurants in Denver, Colorado yielded a massive amount of Greek eateries. For obvious reasons, 'My Big Fat Greek Cafe caught our eye. After one ring, a truly unique character by the name of Trifon answered the phone. After talking with Trifon for about five minutes, Craig and I realized that we had once again spontaneously met the subject for our second ad. And unlike the political overtones of the Hilla ad, the Volos ad was intended to evoke a strong feeling of tradition. Inadvertently, Trifon would become an icon of Greek Culture in America. And a very charismatic photo subject.
Two staples of the Greek culture were captured in this shoot. One was the concept of food. The other was the concept of paying homage to a loved one who had passed.
The morning after the shoot, Craig and I sat down and had the privilege of being served two authentic Greek masterpiece dishes. I had the 'Greek Skillet' (Sauteed onions, Greek olives, tomatoes, pepperronchini peppers, hash browns, gyro and feta, topped with two eggs) and Craig had the 'Gyro Sandwich' (Combination of beef and lamb slices, tomatoes and onions wrapped in pita bread). In the end, we walked away with a new friend named Trifon, and a colorful visit into Greek Culture - and a window into the meaning of a small town in Greece for a man who has made America his home but remains definitively Greek. Volos: It's the meaning of family tradition. That's what Triffon provided for Information Fashion. That's a Universal Truth of the Small City.
In a small city there is no cosmopolitan identity, so it often comes down to the simple things in life: A meal. Imagine what it takes to be dedicated to the cycle of feeding people - over and over again. Everyday it's the same thing done perfectly, done beautifully - the small things in the world that have huge meanings to all of us.


Vision	Community	What If?	T-Shirts	Contact	Sizing

		As seen in Clear Magazine:
	Campaign #1 Hilla, Iraq
	Craig and I (Founders, Information Fashion) drove to a mosque in Parker, Colorado, in a beat up Penske rental truck stuffed to the limit with camera and lighting equipment. Our goal: Photograph a Muslim in prayer. Why? Because we had an inkling that Islam in Parker Colorado, could tell a bigger story than Islam in Iraq. Keep in mind, our photo-shoot was unplanned. We just hopped into the truck and didn't know where it all would lead us. Information Fashion believes in spontaneity. After all, finding places you've never heard of before leads to finding people you've never met before too. We arrived at 7pm, just in time for the evening prayer. We sat in the far back corner of the mosque and watched as they began the process of prayer. We looked at each other and said, 'Did you imagine that this is where our work would take us'ï¿½ We heard only the cadence of the prayer session and the music of the mosque, with dozens of people uniting to create a spiritual experience. It felt intoxicating. There was no talk of death or violence. There was only talk of peace and family. 'Where is the negativity here'ï¿½ Every Muslim in this space was friendly, cordial, and at peace. Jews and Muslims were in the same room communicating with each other. As the service ended, Imam (The Prayer Leader at the Mosque) approached us and introduced our subject for the photo shoot. His name was Mike. He was an American that had converted to Islam. This was unexpected but ultimately, a perfect result. An American-Muslim could be thought of as a political contradiction in today's climate of nationalism, which separates religion from its human values and assigns beliefs to factionalism and political dogma. We photographed Mike in prayer because we wanted to convey a religious message that would act as a universal message in a time of war. The message we walked away with for us and for everyone: 'We pray for peace.'

		As seen in Swindle Magazine:
	Campaign #2 Volos, Greece
	It was a Friday Morning and our Greek Ad Campaign for Swindle Magazine was due. The Google searches for Greek restaurants in Denver, Colorado yielded a massive amount of Greek eateries. For obvious reasons, 'My Big Fat Greek Cafe caught our eye. After one ring, a truly unique character by the name of Trifon answered the phone. After talking with Trifon for about five minutes, Craig and I realized that we had once again spontaneously met the subject for our second ad. And unlike the political overtones of the Hilla ad, the Volos ad was intended to evoke a strong feeling of tradition. Inadvertently, Trifon would become an icon of Greek Culture in America. And a very charismatic photo subject. Two staples of the Greek culture were captured in this shoot. One was the concept of food. The other was the concept of paying homage to a loved one who had passed. The morning after the shoot, Craig and I sat down and had the privilege of being served two authentic Greek masterpiece dishes. I had the 'Greek Skillet' (Sauteed onions, Greek olives, tomatoes, pepperronchini peppers, hash browns, gyro and feta, topped with two eggs) and Craig had the 'Gyro Sandwich' (Combination of beef and lamb slices, tomatoes and onions wrapped in pita bread). In the end, we walked away with a new friend named Trifon, and a colorful visit into Greek Culture - and a window into the meaning of a small town in Greece for a man who has made America his home but remains definitively Greek. Volos: It's the meaning of family tradition. That's what Triffon provided for Information Fashion. That's a Universal Truth of the Small City. In a small city there is no cosmopolitan identity, so it often comes down to the simple things in life: A meal. Imagine what it takes to be dedicated to the cycle of feeding people - over and over again. Everyday it's the same thing done perfectly, done beautifully - the small things in the world that have huge meanings to all of us.